Scotts Lawnstream

A grassy backyard oasis streaming 24/7

Digital life is chaotic.

What better place to catch your breath than a lush green lawn?

This was the insight that inspired Lawnstream, a 24/7 livestream of a Scotts lawn.

That's right. We pointed multiple cameras at a lawn for 7 months and streamed it to YouTube.

But it wasn't just lo-fi ambient grass for you to relax to.

It was a self-contained content studio where we could highlight the evolving needs of a lawn, show our products in action and re-establish the backyard as the place where life's most cherished memories are made.

Every moment was an opportunity for content, which we edited and posted to Scotts’ social channels to drive viewership and engagement with the brand.

Ambient moments made great content for calmcore, ASMR and “oddly satisfying” enthusiasts.

A real lawn, growing in real time, made our product demos even more impactful and, well, real.

We called in creators and hosted lawn-based events in an action-packed summer.

Andrew Huang made beautiful music by hooking his synths up to plants.

And we even rented it out on airbnb.

But we always left room for surprises, making Lawnstream the perfect platform for Scotts to entertain, inspire and teach a thing or two about lawn care.